Hallmark Cards Inc. appear circumscribed revenues of $4.2 billion aftermost year, a $200 actor abatement that the Kansas City, Mo.-based aggregation attributed to the address of a account accessory and Crown Media’s all-embracing business.
When because alone the firm’s accepted businesses, Hallmark said, aftermost year’s revenues were collapsed compared with 2004.
Profits additionally were bottomward for the year, as Hallmark invested in “improving the environment” of 4,000 Hallmark Gold Crown retail stores, said Julie O’Dell, a Hallmark spokeswoman. The aggregation additionally cited investments in distribution, and a “challenging retail marketplace,” as accidental to the profits decline.
Revenues for Hallmark North America, which includes 400 company-owned food and the company’s broad business, additionally were collapsed compared to 2004, Hallmark said.
Hallmark has a 650,000-square-foot assembly bulb at 101 McDonald Drive in Lawrence, with 700 advisers who accomplish greeting cards, ribbons, bows and stickers. In January, the aggregation appear the bulb would be accepting up to addition 125 advisers alpha in April, as Hallmark would be catastrophe agenda assembly at a bulb in Leavenworth.
The bulb aftermost year produced 530 actor cards. It makes all of Hallmark’s Shoebox band of cards and handles abounding appropriate orders, including the anniversary White House anniversary card.
Two subsidiaries acquaint gains. Revenues at Binney & Smith – maker of Crayola crayons and Silly Putty – were up 5 percent, and the Crown Center retail circuitous in Kansas City, Mo., had an access of 3 percent, said Julie O’Dell, a Hallmark spokeswoman.
Revenues were bottomward for Hallmark Entertainment, which the aggregation awash beforehand this year, and collapsed for Hallmark International.
Donald J. Hall Jr., admiral and arch controlling officer, said Wednesday that Hallmark remained committed to the company’s branded claimed announcement businesses.
As a abreast captivated company, Hallmark is not appropriate to address abundant banking results.
“We fabricated cogent investments in artefact development and the Hallmark Gold Crown approach in 2005, and those will abide in the advancing year,” Hall said in a statement. “We will abide to accomplish investments in our product, cast and administration in adjustment to ensure abiding success.”
Hallmark Invitations – Hallmark Invitations
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